Throughout her career, she has led comprehensive go-to-market initiatives spanning product launches, sales and partner enablement programs, competitive intelligence, and positioning strategy. She is recognized for translating sophisticated technical platforms into clear, compelling narratives that resonate with dealers, integrators, monitoring centers, and enterprise buyers alike.
“Hannah is someone I’ve had my eye on for quite some time,” said Janet Fenner, President of Defined Marketing. “Her ability to blend product depth with strategic storytelling is rare in our industry. She understands the channel, the technology, and understands how to align teams around growth. As Defined continues to scale, bringing in a leader of Hannah’s caliber was a natural next step.”
Livergood’s appointment reflects Defined Marketing’s rapid growth and commitment to building a robust, senior-level team to support clients across the evolving security landscape.
Over the past year, the company has strategically expanded its leadership bench, including:
- JoAnne Murphy, Vice President of Marketing & Strategy (appointed August 2025), who brings more than 20 years of brand-building and growth leadership experience from global consumer brands and now leads integrated strategy, positioning, and campaign architecture across the agency’s portfolio.
- Tifany Dunn, Project Coordinator (appointed January 2026), who drives operational excellence and workflow structure, ensuring client initiatives move from strategy to execution with speed and precision.
Together, the team reflects Defined Marketing’s evolution from a boutique agency to a scaled strategic partner capable of delivering end-to-end marketing solutions across brand, product, digital, events, channel, and thought leadership initiatives.
“I’m excited to join Defined Marketing at this stage of growth,” said Livergood. “The agency has built a strong reputation for strategic clarity and execution within the security industry. I look forward to contributing to that momentum and helping our clients strengthen their positioning and go-to-market impact.”
With expanded leadership and growing demand across the security ecosystem, Defined Marketing continues to solidify its position as a trusted marketing partner for manufacturers, integrators, and technology innovators.
